Pure Foods Tasmania (ASX: PFT) has reported strong trading momentum across its retail portfolio, with a significant uplift in orders for the upcoming Easter trading period and new ranging secured with Costco Australia.
Orders received for the company’s Tasmanian Pâté range are 71% higher compared to the same period last year, representing approximately $150,000 in additional revenue from one major customer.
The Easter period is a significant seasonal trading window for Pure Foods and the increased order volume provides evidence that recent operational and commercial initiatives are gaining traction.
The company expects additional uplift from other retail partners as seasonal orders continue to be finalised.
Coles Footprint Expansion
Pure Foods recently confirmed its Tasmanian Pâté was being stocked in 700 Coles supermarkets nationwide, more than doubling the brand’s previous footprint of 300 stores.
The company forecasts the expansion will contribute up to $600,000 in additional annualised sales, lifting the product’s revenue base by about 15% on the previous financial year.
The Coles win adds a national growth driver to Pure Foods’ portfolio, complementing its established brands Woodbridge Smokehouse, Daly Potato Co, and The Cashew Creamery.
Executive chair Malcolm McAully said at the time that the rollout represented a vote of confidence from one of Australia’s leading retailers and would provide a strong foundation for the company’s next growth phase.
Costco Supply Deal
Pure Foods has signed a deal with Costco Australia to introduce its products to a broader and differentiated retail consumer demographic.
The company will stock a limited range of products across Costco stores from next month, including a 300-gram pâté line and 1 kilogram bags from the Daly Potato range, with initial orders supplied over an eight-week period.
Costco’s membership model provides access to high-volume, value-driven consumers who may not traditionally purchase premium Tasmanian specialty products through independent or mainstream supermarket channels.
It enables Pure Foods to broaden its brand exposure, diversify revenue streams and test product formats in a scalable national environment.
Revenue from the Costco deal is expected to be approximately $150,000, with significant potential for Pure Foods to expand the range for a further period.
The company anticipates the combined Easter uplift and Costco program will deliver a minimum revenue increase of $300,000.
